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OK, so we’re not quite at the Minority Report phase, in which advertisements literally call out to you by name, trying to draw your interest, but we’re certainly moving in that direction.

In a recent article, Fortune‘s Brent Schlender talks about how any LCD screen can basically be a billboard.

Ads aren’t just going to be confined to PC monitors or TV screens. They’re jumping to ATM displays, gas pumps, mobile devices and more. Ads are moving out of the screen, along the z-axis and into the third dimension. And before too long, they’ll know your name.