Promote yourself on Twitter, broadcast live shows on Ustream, use Creative Commons licensing to encourage folks to make new content, like music videos, with your music. Send out a million pieces of yourself to interact with potential fans. If they're out there, they'll find you -- and hopefully sometime after that, give you money. Above all else, keep it simple and honest. Leave the 24-piece orchestra out of it (unless you're a 24-piece orchestra).