Enter the Popular Science/InnoCentive Reflective Glass Finish Challenge

Glass Bottle Trees

Wouldn't these trees be better if they were incredibly shiny?Ingrid Taylor

A great new Popular Science/InnoCentive Challenge was recently posted. The "Seeker," by InnoCentive's terms, is looking to create a new process for reflective, mirrored glass. The idea seems to be for high-end sodas--the packaging would be a very shiny, metallic-looking finish, which is apparently only doable now in "low throughput," meaning, you know, it's hard. Might you be the savior of "premium"-feeling soda bottles? The award for a workable written proposal is $15,000, with a deadline of September 17th. Read about it at InnoCentive.