According to online-audience trackers Arbitron and Edison Media Research, Internet radio is rapidly becoming a major part of the country´s entertainment habit. In one March week alone, more than nine
million Americans tuned in to the thousands of Web stations broadcasting music and chat. Webcasting-transmitting multimedia content over the Internet-is not new, but the broadband explosion has spurred the development of a vast range of tools allowing wannabe DJs to create, organize, and deliver programming to anyone who will listen. At the low end are basic free programs such as MP3Mystic, which lets you stream songs to an audience of one. At the top are full-blown studio systems like the $2,850 WorldVibrations device-an Internet radio station in a box. These expensive solutions offer better-quality audio, fully automated programming and announcements, and advertisement- and program-guide creators all rolled into one. In between, there are tools for all levels of amateur DJs. Turn the page to learn how to start your own superstation.