Our wired world makes it easy for marketers to try to sell us just about anything – products, experiences, sometimes both – over the Web. But things in the virtual world just aren't the same. That is why taking a virtual tour of an art museum is about as satisfying as eating a virtual pizza. Even so, it's hard not to like Mitsubishi's new online marketing initiative, which takes great technological pains to link real-world and online experiences. Starting November 1, U.S. customers will be able to test-drive the new Outlander Sport SUV online. But it's not one of those silly virtual test-drives; this is the real deal, with a real SUV.