Ford Sync: Cheap Auto Entertainment
“Teardown” prices major components at just $27.80
Ford Sync, an in-car entertainment center running Microsoft software, has won praise as the first system to integrate hands-free calling, music playing from MP3 players and voice control of all functions. (PopSci was among the admirers, awarding Sync a Best of What’s New award.)
Despite all its cool functions, Sync doesn’t cost much to build, according to a report today from research firm iSuppli.
Once again, our pals in El Segundo, CA ripped apart a perfectly good gadget to see what makes it tick. The answer: not much.
But do you get what you pay for? One of our editors had a hair-pulling-out experience with a Sync-equipped car last week. Ford insists it was an anomaly, and is sending us a new model to test. Stay tuned for our verdict.
Meanwhile, click ahead to see what components make the Sync work (or not work).
Two chips from Freescale Semiconductor form the $15.80 heart of Sync. A few additional chips and some memory make up the rest. Here are the ingredients:
Freexscale i.MX31L: 400MHz processor runs the Microsoft operating system, handles voice recognition and does all audio signal processing. $10.80
Freescale MC9S12XDP512: microcontroller that links all the components. $5.00
Cambridge Silicon Radio BC41B143A BlueCore device: supports the phone book, audio transfer and hands-free Bluetooth. $1.75.
Cirrus Logic CS42448 audio codec. $1.65
Micron Technology 256Mbit mobile Double Data Rate RAM. $4.80
Samsung 2 gigabyte flash memory. $3.80.
TOTAL: $27.80