Steven Schneider has been selling cars-everything from tiny European imports to boat-like Lincolns-nearly his entire life. Now, as CEO of ZAP (for Zero Air Pollution) in Santa Rosa, California, he specializes in the distribution of small, fuel-efficient automobiles. It´s a job, he says, that makes him feel less like the stereotype car salesman with plaid pants and a white belt. The country´s largest retailer of electric vehicles-90,000 sold worldwide since 1994, including 300 electric cars but mostly ATVs and golf-cart-size vehicles-ZAP recently introduced the fastest production electric car in the country, a three-wheeler called the Xebra that can hit 40 miles per hour. By the end of next year, ZAP will introduce the Obvio, a pint-size Brazilian import that will be the nation´s first commercial car to run on 100 percent ethanol, followed by a Lotus Engineering electric SUV that will top 155mph. We spoke with Schneider about his thriving eco-dealership and his ambitious vision of a green automobile for every driver in America.