DiveCam: Brown describes the DiveCam, first introduced in 1996 in Atlanta, as "very elegant but simple." A tube filled with air and a wide lens camera is held up a track by a wire and a pulley. At the exact moment the diver leaves the board and operator releases a wire allowing the camera to drop. Thanks to that gravity phenomenon, both reach the water at the same time traveling at approximately 33 mph offering viewers a trip alongside, and into the pool, with the diver. The camera is remote controlled to pan up or down slightly.