Beckley had jumped the Sportster for a crowd only once before—on March 7, 2014, at a monster truck show in New Mexico. Realizing he didn't have enough room in the small arena to get the bike up to speed, he poured cola syrup on the concrete leading up to the jump. The idea was to make the ground tacky, so that his tires would grip better and propel him faster, but the surface just wound up being slippery. Beckley didn't clear the cars. Instead, nearly 800 pounds of man and machine smacked onto a shoddily constructed safety ramp, which collapsed and sent Beckley flying. He broke six ribs, collapsed a lung, tore his kidney, and got a concussion; his brain wouldn't stop bleeding. While being rushed to the ER by helicopter, "I actually died twice," Beckley says. "They had to use those jump-start cables to fire me back up."