A: "The first thing that came to mind was Copernicus, who helped everyone understand that we turn around the sun. The small red dots [on the face] correspond to the six visible gemstones that help set the precision in the movement, and the other dots are the important soldering points. Then we drew lines to unite the points, and we said, 'Okay, this really looks like a solar system.' I think we achieved something new: a design that's an evolution of a thought, not just something on a dial."
—Carlo Giordanetti, creative director, Swatch