YouTube, the online video giant, announced plans yesterday to expand its advertising program to a number of amateur movie-makers. Ads will be spliced into the videos, and the creators will get the chance to share the revenue with Google, YouTube’s corporate parent.

The ad program itself isn’t brand new. YouTube picked a small group of established content producers to test its pilot program. But now the site will let users apply to be part of the revenue-generating machine. The favorites will be those who post frequently, have a loyal following, and stick to YouTube’s rules. Currently, it’s available in the US and Canada, but will probably expand soon, if the community’s demands have anything to do with it. The very first comment to YouTube’s blog post on the subject: When are you going to expand this to Slovenia? It’s the big question on all of our minds.—Gregory Mone