Written by an editor at Forbes, the blog has parodied Jobs, Apple and the technology business world for more than a year. The "About Me" description on the blog's homepage says it all: "I love beautiful objects. I love creating them. Negative people upset me." His interests? They include mock turtlenecks, the color black and Tuvan throat singers. Even Bill Gates got in on the joke, when he introduced himself at a conference in May by insisting that he was not Fake Steve.