The New York Times Discovers PopSci

Well, I'm sure they've known we were around before, but this article in today's science section about high-tech solutions to the climate crisis reads like it could have been ripped straight from our pages. In fact, it nearly was! Our August 2005 issue (cover line: "Saving a Scorched Earth: 6 Spectacular Technologies to Halt Global Warming") showed the orbiting sunshade on its cover. Inside, we examined cloud-creating yachts, described a plan to create carbon-dioxide–sucking algae blooms by fertilizing the ocean with iron powder, and took a close look at those space-based reflectors—all of which are featured prominently in the Times article. Our cover story this month, "The Energy Fix: 10 Steps to End America's Fossil-Fuel Addiction," presents yet another set of technologies (these more near-term) that could end the country's dependence on foreign oil and reduce our total carbon footprint to nil (check out popsci.com/energy to read online). I'm thrilled that the Times is bringing more attention to innovative solutions to the climate problem, but please, guys, a little credit where credit is due, eh? —Michael Moyer