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It’s official. Scientists have confirmed it: Kids who wear clothing printed with alcohol advertisements probably drink alcohol. (Gasp!) This means that your kid—the one wearing the Budweiser T-shirt—may actually drink Budweiser. A crack team of researchers at Dartmouth Medical School found that students who wear booze-branded T-shirts are 50 percent more likely to start drinking at an early age than their cohorts. The study did not answer the chicken and egg question, however. Does clothing influence kids’ drinking behavior, or are drinkers just more likely to wear alcohol-emblazoned duds? We won’t rest till we find out… —Martha Harbison

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