Snapchat’s released a pretty big update today. The inclusion of Lenses, extra Replays, and Trophies are now available to users of the disappearing photo and video app. Numerous playbacks of snaps represent the company’s first stab at a user-supported business model. Trophies reflect in-app achievements that users unlock upon specific milestones. But Lenses may be the feature users take advantage of most often. The filters for your face mark a significant change for Snapchat, offering users a collection of animations that distort and change the human face in clever and sometimes shocking ways. But rather than explain it, we’ll let the stars of science do the talking:
Snapchat plans on regularly releasing new Lenses. Just a day after the new filters released, the company added a tear-jerking cry lense — allowing you to raise your eyebrows to start the waterworks. These simple additions provide more reasons for users to return to the app to see what’s new content awaits. But really, you’ll probably just go back to the rainbow barf over and over again.