Music can inspire much. It can evoke emotions and insert itself into our memories—but even Tom Petty ain’t getting me through 26.2 miles. Half that? Maybe. That's what the scientists behind yesterday's "Run to the Beat" half marathon were banking on by including 17 bands along the London course that were systematically chosen to distract runners from the misery of the moment. British sports psychologist Dr. Costas Karageorghis helped pick the individual tempo, genre and location of each band to best benefit the runners.
Plans for cap-and-trade, carbon taxes, and other financial tools to curb global warming may float in and out of the national forum. But on a more local level, a price has already been placed on greenhouse gas emissions; it's $3.07 per ton.
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