Ratings

Science

The Commercials Commerce

Im going to be straight with you—if you dont click one of the ads on this page, were all doomed. Maybe not today or tomorrow or next week; but if all those banners and pop-ups and pop-unders and interstitials and nagging floating ads continue to be ignored, or worse, blocked outright, were every one of us in a mess of trouble. Im talking the entire high-flying media world dropping from the sky like flaming meteors. Like it or not, were all in an economic cold war. However, in this one, were fighting against ourselves.

The Environment

As Gas Prices Rise, So Does Public Transit Usage

Mass transit systems across the country are experiencing surges in ridership, pushing many of them to the brink of capacity for the first time. As the price of oil continues its inexorable climb—now past $125 a barrel—some metropolitan areas have seen an increase in use as large as 15% over this past year. While cities with integral systems, like New York, have reported a small bump, it is municipalities in which car transport has been the norm which are now overflowing with new subway, light rail, and bus riders.

The Environment

Green Until The Very End

Worried that embalming fluids or emissions from cremation will pollute the earth after your death? There may be a more eco-friendly albeit somewhat grisly alternative—dissolving the body in lye. The process, which has been used to dispose of animals and lab specimens for many years, is now being considered more seriously for human use. Called alkaline hydrolysis, the method uses a steel cylinder that dissolves the body in lye with 300-degree heat and 60 pounds of pressure per square inch. The result is a sterile, coffee-colored liquid with the consistency of motor oil that can be safely poured down the drain. A small amount of bone residue that can be scattered like cementation ashes is the only solid byproduct.

Gadgets

Gadget Myths—Exposed!

The readers have spoken—and I shall heed your call! Based on the flurry of responses from a Grouse column last month (in which I bemoaned the snake oil sales tactics of the overpriced cable market), theres clearly a hunger out there for clarity when it comes to parsing the jargon-filled nonsense thats used to market consumer electronics. Hype is always to be expected when it comes to sales, but unfortunately sometimes conventional wisdom gets swept up in the hubbub and eventually we find ourselves believing in techie urban legends. Great for sellers, not so much for consumers. So taking my own advice, Im following the Gadgetry Golden Rule and passing on a five choice bits of somewhat counter-intuitive wisdom Ive had need for and which may inform your next purchase. Pay it forward—hit the comments section with your own, and spread the word.

Entertainment & Gaming

What Can Movies Teach Us About Space Travel?