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How to Lose Traffic and Alienate People

Whether you want to call it “2.0” or not, the fact is that a better, stronger, faster Web experience is quickly replacing the old one, and there’s a lot out there to be psyched about. But, for every Google Maps, Facebook and Flickr that does (most) everything right, there are a thousand more Web sites out there still clinging to archaic, annoying and even deceptive practices. What the operators of these sites fail to understand is that forcing me to endure these “experiences” is worse than not having a Web site at all.