It is clear that Dietrich isn't marketing the Transition for car owners. His aim is for the new market of sport pilots, a market that should increase due to the FAA regulation that makes it easier to obtain a pilots license. The emphasis here is placed on the fact that the Transition is a Plane you Drive Home, rather than a Car that you can Fly. The difference is that there is a realistic market for the first statement and no market for the second. Unfortunately, flying through the air is far more complicated than driving down the road. With the Y axis, wind turbulence, landing and takeoff, and a long list of other variables, flight will be out of reach from common man for quite some time, or until technology finds a way to eliminate these obstacles. However, for an aspiring aeronautical enthusiast, this is a ray of hope for two reasons. One, because the Transition will fall under the Light-Sport Aircraft category, acquiring a pilots license will take half the time of obtaining a regular pilots license. Two, the Transition is more formidable to weekend flying because you avoid hanger costs and the Transition also has the practicality of transporting itself from your garage to the runway. To put it bluntly, the Transition is for those who want to see the sights and fly as a recreation, not for picking up the kids from school. Don’t expect to find one at your local car dealership.
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