• Entertainment & Gaming

    The Science of Scotch

    By Posted on 6.30.2008 11 Comments

    While most scotch whiskey terminology veers towards the religious, the so-called “water of life” has been subjected to more scientific scrutiny than one might expect. But it's still a work in progress. Earlier this week at the New York Academy of Sciences, Simon Brooking, Master Ambassador for Ardmore and Laphroaig distilleries, appeared in his traditional clan tartan to walk a crowd through the chemistry behind the whiskey.

    7.16.2008 at 12:31pm - Comment by spool32

    I have a nice glass of 17yo single malt right here! Cheers!

  • Entertainment & Gaming

    Video Game!

    By Posted on 6.24.2008 8 Comments

    As part of PopSci's "Future of the Environment" special, we commissioned a modern, eco-themed take on the classic videogame "Frogger." In our version, called "The Walker," players have to catch various forms of alternatively fueled vehicles to help them cross a busy highway and make it to school on time.

    7.12.2008 at 06:37am - Comment by spool32

    Frogger.. Anyhow, the arrow keys on my laptop make the browser scroll up so I cant see the little man after trying to make the first hop.

  • Cars

    Vacuuming Up the Competition

    By Posted on 6.24.2008 6 Comments

    British industrial designer James Dyson made a fortune turning a pedestrian household appliance into a fashion item for suburban strivers. Box-store shoppers recognize his bagless vacuum cleaner by that future-sexy, ultra-maneuverable yellow orb that stands in for wheels. Now, according to the UK's Daily Mail Dyson is turning his attention from closet to garage: his firm is reportedly developing an electric car.

    6.27.2008 at 06:30am - Comment by spool32

    $500 or not, it works well.

  • Gadgets

    The Touch-Screen Room

    By Posted on 5.15.2008 6 Comments

    Speaking at yesterday's CEO Summit in Redmond, Washington, Bill Gates - that guy from Microsoft - demonstrated the TouchWall, a four foot by six foot touch-screen computer prototype. TouchWall uses infrared and laser technology to register your manual input, and turn it into action. One writer described it as a giant version of Microsoft's Surface technology oriented vertically.

    5.18.2008 at 05:55pm - Comment by spool32

    I'd buy Apple before Linux, and thats something that if I saw it on fire, i wouldnt even pee on it to put it out.

  • The Environment

    Care for a Glass of Toilet Water?

    By Posted on 5.15.2008 1 Comments

    Officials in Los Angeles said today that they're going to reconsider a water conservation proposal that won't just ask residents to change their habits, but calls for recycling wastewater, too. The plan would place restrictions on watering lawns and washing cars, and it would encourage residents to switch to less thirsty washing machines. But the most controversial part of the initiative would involve recycling water - refilling underground drinking supplies with treated wastewater. Los Angeles has tried this before, but critics forced officials to drop it. Now, though, city officials say improvements in recycling technology make it a viable option.

    5.18.2008 at 05:50pm - Comment by spool32

    With all the chemicals seeping into the ground from industrial waste, how could we be worse off?

  • Science

    The Commercials Commerce

    By Posted on 5.15.2008 15 Comments

    Im going to be straight with you—if you dont click one of the ads on this page, were all doomed. Maybe not today or tomorrow or next week; but if all those banners and pop-ups and pop-unders and interstitials and nagging floating ads continue to be ignored, or worse, blocked outright, were every one of us in a mess of trouble. Im talking the entire high-flying media world dropping from the sky like flaming meteors. Like it or not, were all in an economic cold war. However, in this one, were fighting against ourselves.

    5.18.2008 at 05:37pm - Comment by spool32

    I agree with some of the other folks in that most of the ads I see on web sites arent the types of things i'm interested in. Plus you see a saturation of ads that pay the most, which are: Insurance, Refinance/Banking and Car sales The would around me is completely painted with ads of those three subjects. I'm so tired of seeing Geico commercials that I wouldnt use that insurance company even if they gave me better rates and coverage than what I have. As for the rest of it, I only need a new car every few years and have all my banking needs taken care of. So to hear about the same thing over and over again, actually pisses me off and makes me not want to even listen to other commercials or look at ads. I couldnt be the only one that is sick to death of Network TV and their watermarks and animated ads on the bottom of every TV show. I'm sitting there to watch a show I like, I dont need to be reminded that "The Closer" is on or that Progressive offers insurance 20 times throughout the course of a program. To add insult, they play 3 minutes of show and 2 minutes of commercials. If I want something, i search for it. I also agree 100% on the Music CD example given. It costs pennies to create a CD, a Buck to market it, and they give the artist pennies. The rest of it goes to the greedy music company. Trent Reznor has come up with a great system in my opinion. Its tiered so that fans of all degrees can get their fill and he still has a chance at making money. The biggest loser? Record Companies, and they can cry me a river because they should have reasonably priced music for the last 20 years that CD's have been out. Whats the fix? They need to do a better job targeting ads or not put them up at all. I think the best advertising possible is embedded ads. Like Sports players wearing Rebook or Nike, a Ford Mustang in a car chase. Actor drinking Coke or Bud Light. Course Budweiser does have great commercials that are sometimes more enjoyable to watch than whatever show is on. But they have to be very careful on not plugging too hard, because they will degrade the quality of the show. Dont put a summers eve ad in the middle of an article about how to rebuild a carburator. Web sites tend to just chuck up any old ad regardless of how it relates to the content. That is what turns everyone else in the world off of even looking. If the trend of blocking everything but flat out HTML continues, web content will suffer too. There are some good things that can be done in Flash, in fact some people write their entire site in it. I'm not one to agree thats the best way to market a site, but there are some neat things done in it. Advertising has really hurt the promotion of Flash a great deal. Every action has a consequence, ads hurt legitimate content sites by forcing people to use blockers and blockers restrict or prohibit some good content.



Download Our iPhone App

Stay up to date on the latest news of the future of science and technology from your iPhone with full articles, images and offline viewing



Follow Us On Twitter

Featuring every article from the magazine and website, plus links from around the Web. Also see our PopSci DIY feed



Become a Fan On Facebook

Share links with friends, comment on stories and more


December 2009: Best of What's New

In our December issue, Popular Science names the 100 best innovations of the year: bombproof wallpaper, self-parking cars, the fastest helicopter, and 97 more. Plus inventor profiles and videos.

Check out the best of what's new here.

Popular Science Photo Pool


Share your photos in the Pop Sci pool at www.flickr.com!
tags_sprite.png
POP_embeddedForm_cover_May09.jpg