Like a flock of chickens hunting grubs and seeds, humans appear to be hardwired to follow a social pecking order. Researchers at the National Institute of Menal Health conducted an experiment in which subjects played a computer game for money. They were told they were competing simultaneously against others whom they couldn't see and were assigned a rank based on their playing skill.
The first thought that comes to mind are those ridiculus Cadillac commercials. Official gas guzzling vehicles of the imaginary social ladder. lol
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