digg_url = 'http://digg.com/design/Can_a_Swimsuit_Be_Too_Good'; Even we didnt guess it would be this good. When I wrote last month about Speedos latest swimsuit—an extremely high-tech full-body wonder—three world records had already been broken by LZR-clad swimmers. Coincidence? Maybe. But, after eight more records fell in the past month, the suit is causing some serious waves.
With the way that records have been falling there is no doubt in my mind that Speedo created a superior suit. But the argument, at least as I hear it, is that some swimmers can't get the suit because they have contractual obligations with other suit makers. Well, I don't know about you but the I am getting disillusioned by home commercialized the Olympics are getting anyways. If everyone is determined to sign contracts with specific companies, and yes I know it is necessary to get the training, equipment, experts, and myriad of other expenses paid, then tough! You signed with the wrong people. If they tell people you can't use this new suit then you can kiss all new and significant innovation in this area goodbye. Companies like Speedo and Nike are driving innovation in performance equipment in order to get into situations like Speedo is in now. These innovations start here in the extreme athletic field and end up in everyday suits, rescue equipment, etc. Don't stop this innovation! It WILL have too MANY consequences!
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