In an unexpected move, the International Federation of Association Football, soccers governing body, this week pulled the plug on plans to implement a state-of-the-art scoring system. Instead of introducing the dual technologies—a sidelines camera and in-ball chip—officials have opted for a decidedly low-tech solution for better determining whether a goal was scored: two additional linesmen.
Anybody else remember "It's not about whether you win or lose; it's how you play the game?" Technology seems to improve function in a lot of areas (a premise most of us PopSci readers probably hold true) where accuracy is the highest priority, but that priority is a function of the end-result. For example, accuracy is important in surgery because the possible results are either life or death. Sports, however, are (or should be) a different story. Pick your priority, and you'll have your opinion on this article ready-made. What's more important: a sense of community, tradition, and camaraderie (which serves to uplift the individuals who play the games and their fans), or technical accuracy and proper scoring (which, as I see it, determines how many millions of dollars flow from one franchise's ticket sales, endorsements, and world cup merchandise)? In my mind, sports technology exists primarily to make a rich owner richer--where does the investment money come form? Not from the fans, but from those who stand to profit from the sideline cams and implanted chips: merchandisers, owners, promoters, agents, and all the other leeches that so detract from the game itself.
A handful of start-ups are getting ready to challenge Googles predominance in the Web sleuthing world by offering whats known as semantic search. The companies—Powerset, Hakia, Cognition Search, Lexxe—are trying to develop a search technology that would allow you to look for material on the Web while writing like a normal, educated human, instead of just entering keywords, and dropping all the in-between stuff that gives us those wonderful things called sentences.
"subscriber," I imagine you mean "other than." No offense intended; simply illustrating my point. Read on. I like a unified form of language because it allows us to understand each other. Your confusion of homophones isn't a total stumbling block for me, but it might prove difficult for a non-native speaker, given the fact that the two words in questions have totally unrelated meanings. I've also run into spelling and grammar errors so terrible that I literally couldn't decipher a meaning. I'm also pretty sure that what's at stake here isn't just time and effort, but intuitiveness and viability. For example, my wife can never find what she's looking for because she's not familiar with exclusive boolean terms like "-" "not" "+" and quotes. The way you enter a search string can drastically change your results, especially with all the embedded keyword garbage that fills those sites nobody actually wants to see, but somehow everyone always ends up at.
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