• Gadgets

    Double A-OK

    By Tom Conlon Posted on 10.24.2008 16 Comments

    I bet the ’80s was a good decade for Energizer, Duracell and their ilk. I mean, it was a good decade for sharkskin, too, but the ’80s had to be the absolute peak for these battery makers. Suddenly, it seemed like everything required portable juice: that new-fangled wireless TV remote, the Walkman, my futuristic calculator watch and, of course, all of those awesomely high-tech electronic toys like Simon (which actually had its launch party at Studio 54!).

    10.25.2008 at 11:45am - Comment by crider8883

    I don't agree with government regulation in this case. If battery manufacturers were worried about a market contraction, they would team up with a device manufacturer and create a line of batteries specifically for that device, giving a portion of profits back to the device manufacturer. But they haven't. So then the question is: why? Perhaps its because the majority of Americans simply don't like having to buy batteries all the time. Perhaps its because the batteries themselves are simply to expensive (unlikely.) Clearly, if the demand was there, battery companies would be leaving money on the table by not creating such a joint partnership, and, presumably, electronics companies would also be foregoing profit. If the demand were there, an electronics company could boost its market share by including an easily available battery standard in its device, thereby boosting profits. My conclusion is that the demand simply isn't there.



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