Dubbed the "DomiCopter," this drone delivers Domino's pizza to hungry Britons. Or, well, it did at least once (see this video released by Domino's June 3
). A joint venture between Domino's, drone company Aerosight, and two advertising firms, this was ostensibly a test
of super futuristic pizza delivery methods. The cameras on the drone, aimed carefully at the Domino's logo, and the glowing writeup in Adweek
suggest that this is one big a publicity scheme. If publicity stunts like this ultimately lead to a future of pizza-carrying robots, I am fully on board.