Leverage that product placement
To create a simulacrum of the future, Kubrick needed to invent the objects of the future. To ease the burden of imagining that world out of whole cloth, Kubrick outsourced some of the work by adopting an early form of product placement: Hamilton would design the wrist watches, Vogue was charged with fabricating the cast's clothing, hairstyle and makeup, and IBM worked on the computer systems. Some 40 companies placed their products in the film, and the companies in turn touted the film's cachet in their own advertisements. By leveraging the R&D departments of large corporations, Kubrick was able to harness some of the latest technology available to realize his vision.