In 2011, ICANN, the organization in charge of the internet's domain names, decided to open up the field and expand the list of domains from the typical .com, .net, and country codes out to, well, pretty much anything. We knew we'd see some battles over the new domains, but one of the first is an interesting case: .amazon.
Web and content giant Amazon has been making big moves lately, moving into original content with its own version of television pilot season as well as a persistent rumor that the company is working on its own set-top box to compete with Roku, Apple TV, and Xbox. And Amazon has already attempted to get generic domains like .book and .author (which hasn't sat well with book publishers). So it makes sense that the company would want to lock down its domain future with the .amazon domain; it'd be convenient to go to tv.amazon or store.amazon or kindle.amazon, and Amazon certainly doesn't want some other company to snap it up and confuse people.
But what if the competition for the domain isn't a company, but a coalition of governments?
The Peruvian and Brazilian governments have called for Amazon's application to be rejected, stating that the Amazonian geographic area is a more natural fit for the domain than an American web company. Earlier this month, according to The Guardian, the government advisory committee within ICANN even recommended a freeze on disputed proposals.
Said the Brazilian ministry of science and technology, in a statement: "Allowing private companies to register geographic names as [domain names] to reinforce their brand strategy or to profit from the meaning of these names does not serve, in our view, the public interest."
A coalition of countries that share the Amazon region, including Bolivia, Colombia, and Venezuela in addition to Brazil and Peru, have signed a petition asking that .amazon be used for environmental or education purposes. ICANN has already asked Amazon to defend the application, and the matter should be decided in July at an ICANN meeting.
[via Fox News]
Both sides have valid points. But ask anyone in the wider world what comes to mind when they hear "Amazon" and they will say "dot com" not "rain forest"
Since the region hasn't being doing much with the name up till now, I don't see why they need an entire domain to do it.
In fact it is a bad idea for such obscure geographical or environmental websites to reside on an unknown domain.
Amazon on the other hand could put up "shoes.amazon" and it would be thousands of times more visible and serve the public than anything Bolivia, Colombia, Venezuela, Brazil and Peru would use it for.
If a geographical area wants as domain they should simply register it first like everyone else.
I usually root for Amazon.com but I think this is one Amazon.com should loose - or drop.
If a business takes precedence over a globally recognized environmental treasure then something is wrong with the domain process.
English amazon translate to portuguess Amazona.
English amazon translate to spanish Amazonas.
Ok, there different identifying words, what's the beef?
Just drop it amazon . . . No one will get confused if you use Amazon.TV
There would not be an argument if we were talking about YellowStone.com
If Amazon drops this domain it will most likely be underutilized and forgotten. It wont hurt Amazon, but I don't think that is the best use.
Why not just let it be .Amazon for both cases?
It would be easy to remember Region.Amazon, Forest.Amazon, River.Amazon and would not easily get confused with TV.Amazon, Store.Amazon, etc. Plus it would make an interesting history lesson. The teacher could close the session with "and that is why the Amazon Region and the Amazon online store share the same domain". That would be awesome.
On top of that what if Amazon(Online) got a better coffee bean shop because of this? That would be amazing.
If Brazil, Peru, etc. love the Amazon so much, why do they keep burning it down? How about instead of protecting the virtual Amazon, they start protecting the real Amazon first?
At the end of the day, I'm still just going to use Google. Typing urls into the url bar directly is for Olds.