Yesterday, Google unveiled a "Chrome experiment," a promotion for the new Wizard of Oz prequel. It's one of the coolest things I've seen on the web in weeks, a reminder that for all our harping about the wonders of mobile apps, the web is where a lot of the quieter but equally impressive innovation is taking place. This is a gorgeous, interactive game that takes you around the dusty carnival fields of Kansas, letting you pilot a hot air balloon through a tornado, create a short video with your webcam, and more.
Of course, it all ends up with a trip to Oz, where you see a trailer for the upcoming movie Oz: The Great And Powerful, which Wikipedia tells me stars Johnny Depp as the Wizard and also "Zach Braff as the voice of Finley the Flying Monkey/Frank, Oscar's circus assistant," so, you know, this movie may or may not be awful. But! The site/ad is really amazing--it really captures the small-town wonder of a slightly mystical circus, it's smooth and easy to navigate but also very technically impressive. Says Google:
You'll need a reasonably powerful computer (and Google Chrome--it didn't work in Firefox for us) to handle it, but if you're an Oz fan, it's worth checking out. Try it here, and read more about it on Google's Chrome Blog.
Five amazing, clean technologies that will set us free, in this month's energy-focused issue. Also: how to build a better bomb detector, the robotic toys that are raising your children, a human catapult, the world's smallest arcade, and much more.