"Unbelievable. Spectacular. And revolutionary. Who ever heard of a camera that does everything except ask the subject to look at the birdie and then hands you the picture on a platter?" The Polaroid SX-70 was a dream machine: A pocket camera that could print vivid, durable color photographs nearly instantly. In the new book "Instant: The Story of the Polaroid," Christopher Bonanos describes how the innovative machine inspired Steve Jobs and became a pop-culture phenomenon.
When PopSci reviewed the SX-70 in January 1973, we called it "the most fiendishly clever invention in the history of photography." And then - true to the PopSci spirit - we busted it open to see how it worked.
(More on the camera in the archives.)
Read the full story in our January 1973 issue: Inside Story on the Pocket Polaroid SX-70 Camera.
This was without a doubt my favorite camera of all time. It was genius technology. The film quality had an artistic look that no other film had. The challenge to the photographer was to create within the limitations of the camera. There were no lens or film or asa options. No darkroom, no development variations of film. Always a challenge, always great fun. Film
is still available by mail order .
At the time of their popularity, I really enjoyed Polaroid cameras. They were extremely FUN!