New York Finally Gets Its Real-Life Superheroes

Viral marketing agency Thinkmodo has been bringing sci-fi to life in the skies over New York City for the past couple of weeks, so if you thought you saw something out of the ordinary in the past few days--like perhaps a few people lazily looping around the skyline like superheroes--no need to adjust your medication. To promote an upcoming film, the agency custom built three remote controlled aircraft shaped like humans and put them in the air over New York and New Jersey.

The three main characters in 20th Century Fox’s upcoming film Chronicle have the ability to fly, so Thinkmodo thought the best was to build hype around the film would be to create some “flying people” sightings around NYC. So far, so good. Local news stations picked up the story, and a video the team released documenting the campaign (see it below) has garnered well more than half a million hits as of this writing.

Viral marketing can be so absolutely boring, but a gnarly RC airplane hack for the sake of sci-fi? Consider our hats tipped.

[YouTube]

14 Comments

I have seen this all over the web and I love it. It is a great way to promote RC and it's many uses in the real world. Great job guys.

Just for little things like this you have to love science ! ^^

---
bored? lets go mine the stars... ^^

its engineering not science....science proposes a hypothesis and then tries to prove it...

engineering builds things....

Do this again, but next time over a Mental Health Institute :D

That's going to take forever to repair the damage. :P

@currysteph Engineering is the application of science

Totally illegal too, per FAA you can't fly RC for commercial purposes in the national airspace.

@Capt_Tight_Pants Luckily this country still has individuals that are bold enough be creative and not wimps like you. Break the rules. Screw authority. Don't be a sheep. Be lion.

-

"I contend that we are both atheists. I just believe in one fewer god than you do. When you understand why you dismiss all the other possible gods, you will understand why I dismiss yours"

- Stephen Roberts

Here is my vision. Take a HD wireless camera and put 2 in each eye placement of these flying humans. Then send the image via wireless and a computer to my sony HD visor. Now I can be flying about and still safe on the ground. My dream may not happen today; but technically I believe it is possible for those with enough money. Oh what a fun toy it would be! ;)

..........................................
See life in all its beautiful colors, and
from different perspectives too!

@Capt_Tight_Pants, you might consider doing some research before you make such claims. The National airspace system does not include ALL airspace (Class G airspace is completely uncontrolled). I don't know if they are in fact in Class G or E airspace. Even in the case they are in controlled airspace, waivers can be attained from the FAA.

_____________________________________________________________

"One can resist the invasion of armies; one cannot resist the invasion of ideas."

--Victor Hugo

my best friend's step-aunt makes $68/hr on the internet. She has been out of a job for 10 months but last month her income was $8959 just working on the internet for a few hours. Go to this web site and read more...is.gd/egEDGv

As an avid RC pilot, and drone hobbyist, I have looked up all the regulations related to flying RC planes.

1.) most cities make their own rules about where is legal to fly. You cant just throw a plane in the air and fly it in your neighborhood.

2.) you have a 400ft ceiling which you cannot legally go above per federal regulations

3.) Capt_Tight_Pants is correct as flying anywhere near that bridge is illegal

4.) @Boka you sir are wrong! If you were a part of the RC plane community you would know that this is wrong. Not because its illegal, but because the RC community is already fighting to keep its rights to continue flying planes. Congress has considered imposing additional restrictions to RC because in truth its very dangerous. I have an MQ predator drone I built with an 8ft, which is completely autonomous with a 30M range, which reads scripted mission plans, and has a water balloon dropping mechanism built in (along with remote override, remote mission upload, and video downlink so I can see whats going on)...

If I was evil I could use it to drop something much more dangerous than a water balloon.

It was built completely legally, using off the shelf equipment and cost less than $1000 and about 2 weekends to build.

If I have the capability to build one this quickly, imagine what a terrorist could be able to do with the right knowledge(Google)

Because of this congress is keeping a close eye on RC plane regulations.

Flying in restricted airspace hurts everyone in the hobby. All the guys I fly with would be very annoyed as we all love the hobby, and do not want federal imposed regulations.

If you go outside of the hobbyist class and start building planes for research... the regulations go up be an order of magintude

@space
I have all the equipment needed to do this in my garage, and my close friend has the foam laser cutter.

If you are serious about it, I could build one for you, for < $1000 (full ready to fly package)

It is completely with in the realm of whats possible. This would also be a fairly easy plane to fly (if you can learn to fly any 3Channel plane you should be able to fly this one)

Putting these next to a mental hospital is awesomely evil. When I saw the picture I immediately thought of the incident a few years ago where light up signs of Aqua Teen Hunger Force characters were put around Boston and people freaked out as they were convinced they were bombs. I'm surprised New Yorkeans didn't freak out.

I do like the idea of using HD cameras in eyes for a flying experience. Reminds me of some years ago when they did it with a helicopter for an Imax movie. I think Disney has a similar ride too.

Science always asks "can we," but doesn't seem to ask "should we."

Another thing, since this is a movie promotion, I have a feeling Fox may have gotten an OK from the city to protect them from a lawsuit.

Science always asks "can we," but doesn't seem to ask "should we."



July 2013: The Future Of Flight

The incredible innovations, like drone swarms and perpetual flight, bringing aviation into the world of tomorrow. Plus: today's greatest sci-fi writers predict the future, the science behind the summer's biggest blockbusters, a Doctor Who-themed DIY 'bot, the organs you can do without, and much more.


Online Content Director: Suzanne LaBarre | Email
Senior Editor: Paul Adams | Email
Associate Editor: Dan Nosowitz | Email
Assistant Editor: Colin Lecher | Email
Assistant Editor: Rose Pastore | Email

Contributing Writers:

Kelsey D. Atherton | Email
Francie Diep | Email
Shaunacy Ferro | Email

circ-top-header.gif
circ-cover.gif