In subway stations in Berlin, new projectors cast glowing advertisements on the walls, exhorting commuters to buy Volkswagens or something. In this video, a group called Post marches into a subway station carrying mysterious apparatus, and proceeds to modify the projectors so that they display pleasing fragmented images instead. Kind of like how our everyday experience is increasingly fragmented by ze city's barrage of commercial messages from every angle, no?

[Wooster Collective]

11 Comments

whatever they are projecting, its not bright enough..

I was nonplussed. Matt Damon @ 1:12 though.

Way to ruin a perfected good commercial with hipster "art".

Regardless of the quality, a commercial is a perfectly good way to ruin a perfectly good public space. The little triangle pattern is more attractive, and the way that it breaks the frames on the wall is both pretty and thematically appropriate. = )

weak

I want my 1:42 back please.

If it created something simple but different, like a smiley face or something it would be cooler than a bunch of triangles.

Still better than another advert, good work

I'm annoyed that they call that "art"

Way to go. One of the best ways i have seen in stopping corporate brainwashing. And yes that is what advertising is. This is how we change thew world.

Imagine what they could do if they put all that energy into something actually useful, or at the very least something remotely entertaining. Instead we get to witness the decline of European culture.



June 2013: American Energy Independence

Five amazing, clean technologies that will set us free, in this month's energy-focused issue. Also: how to build a better bomb detector, the robotic toys that are raising your children, a human catapult, the world's smallest arcade, and much more.


Online Content Director: Suzanne LaBarre | Email
Senior Editor: Paul Adams | Email
Associate Editor: Dan Nosowitz | Email
Assistant Editor: Colin Lecher | Email
Assistant Editor: Rose Pastore | Email

Contributing Writers:
Rebecca Boyle | Email
Kelsey D. Atherton | Email
Francie Diep | Email
Shaunacy Ferro | Email

circ-top-header.gif
circ-cover.gif
bmxmag-ps