Google Buzz Stream:
Google loves nothing more than redefining vast tech industry sectors with a single stomp of its Godzilla paw. And in unveiling their latest creation today, a social networking and sharing platform for Gmail and mobile phones called Buzz, the Goog Monster has set its sights squarely on Facebook.


As Buzz rolls out over the next few weeks, Gmail users will see a "Buzz" link below their inbox, which jumps right to the Buzz feed. Unlike joining Twitter or Facebook for the first time, Buzz will automatically find your friends to fill out the feed based on who you chat and email with most frequently. Like Twitter, though, your Buzz feed is public unless you specify otherwise.

In addition to adding people you already talk to, Buzz tries to help you find new feeds to follow. For instance, if two of your Buzz friends are following or commenting on another person's post or overall feed, it will suggest you hop on the bandwagon, too. Then, based on which of the recommendations you choose to accept, Buzz will learn what types of things you are most interested in to further fine-tune its recs.

When you glance at it, it looks like Facebook. A lot. But, unlike your Facebook news feed, it's a one-page shop. If your friend posts a Picasa album, for example, thumbnails appear, but if you click on them, it won't pull you into another page or browser window; instead, a photo-gallery overlay appears over the entire browser window, images are blown up to full-screen size, and a small navigation pane lets you scroll and preview other snaps in the album. The same goes for YouTube embeds, but that's old hat by now.

You can also link your Twitter, Flickr and other feeds into Buzz. No Facebook, though; in fact, not a single of the four Google developers or exec would even mutter the word through the entire presentation, even when prompted by questions.


The mobile app works to integrate locational information in addition to rich media uploads like photos and video. When you first open up Buzz, it will use the phone's GPS to find where you are; from there, you can identify a specific location from Google Places like a shop or restaurant. Your Buzz update will then be associated with that Place and vice versa; the Places listing pages now include a sub-section for Buzz updates in addition to user reviews.

Also within the mobile app, you can opt to see a stream of updates that are nearby instead of limiting your stream to your friends' feeds. Very Twitter-y.

In the end, though, its resemblance to Facebook is fundamental. You and your friends post links, photos, video, random musings, etc. that then get funneled into small mini conversations within a larger feed. When a thread happens to something you post, comment on, or share the Buzz thread jumps into your regular Gmail inbox; from there you can interact with the thread the same way as you would within the feed itself. You can also force a message to appear in a friend's inbox by "@"ing them, the same way you would with a Facebook update or Twitter post.

Buzz rolled out to the first wave of Gmail users today, and will continue a slow rollout over the next month or so. In the meantime, execs say they're looking towards the next steps of Buzz integration, including an enterprise product, a way to marry it with Google Wave, and possibly allowing you to phone in Buzz updates with speech-to-text recognition.

Like Wave before it, Google's aiming to create one-stop shopping, but this time it's not about sharing spreadsheets and planning presentations. As a social-networking hybrid that takes cues from both Twitter and Facebook, Buzz could end up the one and only place you post, bar none.

10 Comments

about time. Facebook has become a bloated monster; slow, hard to navigate, and with a news feed dominated by those "friends" you barely know, but who never seem to do anything without updating their status.

say what you want about Google, but they know how to keep things simple, without being simplistic.

my brother in law bought google stock dirt cheap when google first came out. hes father told him it was a wasted investment so he sold it. damn it, we would be rich right now.

I won't join this thing until it surpasses Facebook. I didn't join facebook until my close friends forced me to. I don't see how this is going to be much better. It's just a little more integrated with your email and has a few fancier buttons and whistles.

Google and Facebook are already dinosaurs. It is puzzling, worrying and downright insane for over 500 million zombie bots masquerading as humans are all orgasmic when both of these compromised government spy agencies are mentioned or distribute more intrusive viruses. Anyway for people keeping abreast of latest developments Web 2.0 is already dead. The underground interest is now anchored on wresting back data from these albatrosses and getting the data into the hands of the creators as autonomous entities who control and distribute their info. Without getting being used and abused, ripped off-when the goons trade their data, shopped to the authorities when paid and generally treat their supposed clients as nothing but products to be exploited. People are waking up and are starting to avoid these cesspits because they known that continuation along the 'popular path will lead to ruin, with the government controlling everything. Yes, Google and facebook might as well be the IRS,as they have more info on people. The connection most sheep are failing to make is that Google, CIA, NSA,FBI,POLICE,facebook etc are arms of the government literally decreed by the need to know laws, that forces all these nefarious organisations to build a profile on your for the ever expanding police state. Never ever volunteer information on social networks, instead fill them with Avatars and false info about yourself and code those for only people who really know you to decode.

Dude, its not a conspiracy, and Google.com is not out to get you. Get over it

As for the article, i can wait to try out this new 'facebook'. After seeing some of the crazy stuff google has done, this should be insaine.

It doesn't hurt to be a little wary.

One company dominating means total control, not good for any industry.
www.bloggers.me.uk

@tunemoon, whatever you're on stop it, it is making your brains a mush. Whatever Google and facebook are and aren't or are and aren't doing or want to do I very much doubt that you would know about it so keep your conspiracy theories out of a science blog please.

To the point, I don't think that buzz will be any different or better than facebook, they both are irritating buggers that keep sending you more emails than you could care about for stuff that you don't care about, and what little useful information there is in there is mostly lost on spam, just bull, if I don't keep in touch with a person over the phone, or can't care enough to go out for a coffee with him/her then why on earth would I want him/her on my "social network", and why on earth would I ever post anything about my private life on the internet and to boot on a web site that has more security and privacy problems than all of "windows" version combined? Unless of-course he or she can provide me with a better job or social status. This whole "social networking" is just one more big money fashion that will eventually pass.

Google is getting more and more socialized. Maybe It will release a twitter-like function later.

Kevin, http://blackfridaylaptop.info

buzz is allright i guess, its simple and easy, but id rather use facebook or twitter and stay more active on there than on buzz

Chris, www.squidoo.com/portableairconditionerreviews



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