Although we believe in a strong future for print media, we’re even more excited about the digital potential for magazines. That’s why we’re thrilled with this initial vision for a future PopSci developed by Bonnier’s R&D group with design firm BERG.
What we think it demonstrates really well is that converting a magazine to a screen doesn’t have to rob it of the core principles we all love about magazines: that reading them is a relaxing, immersive experience. And that the advantages of digital include subtle, unintrusive features like easy sharing and search. This is really the beginning of this effort for us—there are still a lot of challenges to solve around representing various article and magazine types, making reading as easy and intuitive as possible and sorting out the right mix of interactivity and multimedia. So we’d love to hear what you think of this and what else you’d really like to see in a digital form of PopSci. Let us know in the comments.
Five amazing, clean technologies that will set us free, in this month's energy-focused issue. Also: how to build a better bomb detector, the robotic toys that are raising your children, a human catapult, the world's smallest arcade, and much more.


Online Content Director: Suzanne LaBarre | Email
Senior Editor: Paul Adams | Email
Associate Editor: Dan Nosowitz | Email
Assistant Editor: Colin Lecher | Email
Assistant Editor: Rose Pastore | Email
Contributing Writers:
Kelsey D. Atherton | Email
Francie Diep | Email
Shaunacy Ferro | Email
PopSci you cover innovation so why not be part of the innovation process and move yourself into the future....good for you and the people at your company looking ahead.
Brilliant. I absolutely love the "heating up" feature. This kind of social/interactive functionality is what every single ereader on the market is missing - the kindle et al really missed the boat on this.
It is about time you gave up that old forest destroying habit!!! You will save millions. Now, why don't you have Apple build a slate the size of the Kindle, but with full computer functioning abilities that is always connected to the Internet without commentments to a cell phone company. You can sell it on your magazine for about $50.00 with a two year subscription of your magazine, or $200.00 without a subscription. When mass produced, your PopSci slate cost will be small enough where Apple can still make a large profit. Your subscriptions will skyrocket into the millions overnight and I will try my best to be your first subscribers.
As a magazine publisher, I KNOW this is the future. Truly brilliant concept. What I don't know is whether the Apple Tablet is even moreso the future. By that I mean, the Kindle, and this concept here are "just" publication readers. If Apple makes a Tablet like a larger iPhone, then they'll be offering not "just" a publication reader, but probably internet access, all the apps, probably a video phone, and if it has a small stand in the back, an amazing movie viewer. I see the future as both an iPhone AND a tablet. Then you're covered in about all you want to do...providing actually "typing" can be done comfortably and easily. Anyways, though, this video was truly fascinating.
I think that the more complicated eReaders try to become, the less likely they are to become mainstream.
Personally I would prefer a simple, elegant interface in full color. I don't need connectivity to full web searches or blogs. I do want wireless connectivity for automatic downloads to my subscriptions. Why do I need a search within the magazine? Give me a "home" button that goes directly to the index. That's really about as complex a "search" I need for a magazine.
If there was, right now, a full color eReader that was roughly magazine size, that took even a PDF of the layout that goes to print (ads and all), I'd buy it. I travel a lot. I like the idea of being able to carry a number of magazines in one simple machine. What I want is a way to get the all the content without the waste of paper and bulk/weight that comes with traditional magazines, but also without a bunch of additional distractions.
There are a lot of people like me that are quite happy with the current format of magazines. Why does the magazine need to be completely reinvented in order to go digital?
KISS- Keep It Simple Stupid!
Robert1234: Until it rolls or folds up and slips into my pocket, it won't fly. It really is that simple. It needs to go from the size of a paper back that slips into my side jacket pocket or into my back pocket to a modern magazine size. How it does it isn't really relevant if it's easy and fast. I picture a hard form that folds twice to assume the pocket size. The other effect needed for me to actually purchase one is the ability to buy any magazine or book over the web instantly for a cost lower than a paper book and without subscribing to any specific service. Nook's $10 fee is to much, for example. Up to about $3.00 I'd consider it, above that...likely not. After all, it's really vapor, the cost is essentially pennies or less per book or magazine. Paying $10 is simply nuts. Only a techy would consider it now and certainly the general population won't. More to do here that the current configuration and plan!
I am amazed how they did this, looks amazing. Actually, much of it is already there in B/W, called QUE Reader by Plastic Logic. Even the same interface layout. I have a lifetime experience of learning and reading technical, law and other books. Although I experimented with writing and storing data in all kinds of electronic devices, books give the quickest overview and access if you want specific, reliable information (and I use Google daily). For video, a 'simple' smartphone screen is enough to get the meaning or info across. I DO have a specific need for an E-reader, but screen size is important. I am an amateur jazz musician and play in 3 bands, all with different music sets. An average gig book can contain up to 10.000 songs. Therefore I am waiting for an 11 or 12 inch E-reader screen that shows a complete score. QUE reader measures about 10.5".
you're covered in about all you want to do...providing actually "typing" can be done comfortably and easily. Anyways, though, this video was truly fascinating.
www.eprostateproblems.com/