The sports giant offers a run for all humanity; that is if you've got its gear
By Brett Zarda
Posted 05.07.2008 at 12:53 pm
Nike is doing it again. In an event dubbed “The Human Race,” the king of sports marketing is planning a one-day, 10k race for 1 million people (preferably all clad in Nike) in 25 cities across the world. The races will wind across the globe—the first is in Taipei and the last, L.A.—and each is topped off by a concert at the end. So on August 31, 2008 the world (or at least participants in the same time zones) will be running together
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