Yesterday morning Sir Richard Branson of Virgin Atlantic Airway pulled up to the IAC Building in a hydrogen fuel-cell-powered Chevy Equinox SUV. There he was joined by executives from GM and Rolls Royce to announce a smorgasbord of environmental initiatives. A clear theme was hard to distinguish, other than the color green.

As if launching a space tourism company and stocking seats with Linux computers weren't enough, Virgin has now truly endeared itself to the tech community, as the company is going to start offering inflight Wi-Fi and seat-based Ethernet jacks starting in 2008. If passengers don't feel like pulling their notebooks out, they can access the Internet through the entertainment system built into the seat-back. Impressed by the WiFi news, Tech blog Gadgetell has named Virgin Air "Geeks Airline of 2008."—Gregory Mone