The Score
Or, why fielding winners pays off
By Brett Zarda Posted 11.07.2008 at 10:30 am 1 Comment

Money Tracy O (CC Licensed)

College sports is all about winning, and so is alumni donations. An analysis of gifts to Middlebury College published last month in the Journal of Sports Economics shows that a winning season in high-profile sports leads to more donations for the school.

Related Articles

Introducing the PopSci Genius Guide: Home Entertainment

Tags

Entertainment & Gaming, The Score, Brett Zarda, finance, sports

The study also showed that former athletes are 22 percent more likely to give than their couch-potato counterparts, and that hockey players are more generous than football alums, but that there's no difference in generosity between men and women.

1 Comment

Link to this comment
SpeedyB
11/07/08 at 12:53 pm

Hockey players are more generous than football players beacuse hockey is a canadian game and anyone who plays hockey must have a little bit of generous canadian in them.
___________
|||| ||||
|||| * ||||
||||___||||


138 years of Popular Science at your fingertips.

Innovation Challenges

Make your ideas part of the revolution
Learn morePowered by Innocentive



Popular Science+ For iPad

Each issue has been completely reimagined for your iPad. See our amazing new vision for magazines that goes far beyond the printed page



Download Our App

Stay up to date on the latest news of the future of science and technology from your iPhone or Android phone with full articles, images and offline viewing



Follow Us On Twitter

Featuring every article from the magazine and website, plus links from around the Web. Also see our PopSci DIY feed


February 2012: The Future of Fun

Science is reinventing play, from extreme sports to gamification to ridiculous roller coasters to the playgrounds of tomorrow, and this issue is chock full of fun. Also, on a less fun note: Did global warming destroy my hometown?


circ-top-header.gif
circ-cover.gif
bmxmag-ps