Everyone Loves a Champ

Or, why fielding winners pays off

By Brett Zarda Posted 11.07.2008 at 11:30 am 1 Comment

Money Tracy O (CC Licensed)

College sports is all about winning, and so is alumni donations. An analysis of gifts to Middlebury College published last month in the Journal of Sports Economics shows that a winning season in high-profile sports leads to more donations for the school.

The study also showed that former athletes are 22 percent more likely to give than their couch-potato counterparts, and that hockey players are more generous than football alums, but that there's no difference in generosity between men and women.

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SpeedyB

11/07/08 at 1:53 pm

Hockey players are more generous than football players beacuse hockey is a canadian game and anyone who plays hockey must have a little bit of generous canadian in them.
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