Obesity is our century's version of the Kennedy assassination: Everybody's got a theory. But even with blame perpetually shifting -- one day it's fast-food corporations, the next it's genetics -- and a $40-billion-a-year diet industry, our waistlines just won't stop expanding.
The prevalent belief is that the problem is merely a matter of willpower. If we could only acquire some, the thinking goes, we'd be able to eat less, move more, and maintain a reasonable weight. It's a position backed by common sense, of course, but it's also the kind of oversimplification that could be the reason we're not coming up with any lasting solutions. "There's a sense about obesity that we already know all the answers," says David B. Allison, a biostatistician at the University of Alabama at Birmingham.
But in truth we're only just beginning to reveal them. Faced with a mounting collection of research implicating unconventional factors like viruses, pollutants and the amount of sleep we get, even the National Institutes of Health has begun to explore alternatives to traditionally held beliefs about weight gain. "We realize that obesity is more complex than we thought, so it's necessary to explore all possible theories," says Jerrold J. Heindel, the health science administrator for the National Institute of Environmental Health Sciences, a division of the NIH.
Weird as they may seem, the following hypotheses are quietly transforming the way we think about and treat obesity.
THEORY
Sugar substitutes may blunt the brain's natural ability to measure calories, causing us to overeat.
EVIDENCE
On the surface, it makes sense that America's consumption of products made with no- or low-calorie sweeteners would increase at about the same rate as incidents of obesity -- after all, don't zero-calorie sweeteners go hand-in-hand with dieting? They do, but perhaps not in the way you might think. "Most people have assumed that as people gained weight, they increased consumption of artificial sweeteners," says neuroscientist Terry Davidson of Purdue University. "Our data suggests that [the cause and effect] could go the other way."
Davidson and his colleague, psychologist Susan Swithers, published their findings last February in the journal Behavioral Neuroscience. They fed rats either artificially sweetened yogurt or sugar-sweetened yogurt in addition to their normal rodent chow. The animals that ate artificially sweetened yogurt not only gained more weight, they also appeared to lose their natural ability to keep track of the extra calories and eat less later on.
"It's a Pavlovian approach to obesity," Davidson says. "Animals learn to use taste to predict caloric consequences, and in nature, sweetness is almost always an indicator of calories." When we experience a sweet taste with no accompanying caloric intake, it confuses that calibration tool. Repeating that experience, as in drinking a diet soda every afternoon, might actually deprogram your calorie-counting mechanism for good. (In the rats, effects were seen in as few as 10 days.)
FRINGE FACTOR
Moderate. Even skeptics admit that the evidence is compelling, but causality has yet to be proven in humans. And although rats have similar taste receptors as us, they have a more limited diet and don't respond to all sweeteners the same way as humans do. (The Purdue study focused on saccharine, one of five artificial sweeteners approved by the Food and Drug Administration and one that rats do register like us.)
NEXT STEPS
More study is needed.
THEORY
Love handles are contagious. Viruses lurking in your food may spread obesity, infiltrating adult stem cells and transforming them into fat cells.
EVIDENCE

He and Richard Atkinson of the University of Wisconsin tested more than 500 people for the presence of Ad-36 antibodies, an indicator of infection, and found that infected people weighed more than non-infected people. Earlier studies in rodents and chickens showed that even when infected and uninfected animals ate the same amount, only the former became obese. And they stayed obese for up to six months after the initial infection, which suggests that you may not be able to bounce back from "infectobesity," as Dhurandhar terms it, the same way you can from, say, a stomach virus.
FRINGE FACTOR
Scarily enough, the theory is gaining acceptance. It might sound far-fetched to think that love handles can spread like the flu, but research bears it out. Infectobesity is not limited to Ad-36. "There have been nine other pathogens reported to induce obesity in animals," says physician Magdalena Pasarica, a researcher at Pennington's endocrinology lab. "I'm sure others will turn up. Viruses alter things at the molecular level." Of course, questions remain -- chief among them why some people with the virus never become obese. And even if proof is forthcoming, no one is arguing that microbes are to blame for every case of obesity. "This virus may affect less than 11 percent of obese people," Pasarica says.
NEXT STEPS
Atkinson offers mail-order testing for Ad-36 antibodies, which indicate the presence of the virus, through his company, Obetech. The $450 fee won't buy a cure, but it does provide comforting proof that there's more at play than just a big appetite. "Once we prove causality in humans, the next step will be a vaccine and an antiviral medication to treat obesity of viral origins," Pasarica says. But understanding how viruses trigger fat transformation has implications beyond vaccines. According to Dhurandhar, pinpointing the viral mechanism for regulatory control over fat cells could help treat metabolic diseases in which the body does not make fat cells on its own. More relevant to obesity, once science can find the precise molecular pathways that make a person lose weight, it can start developing therapeutic targets for them. In other words, if we can reverse the process the virus uses to make fat, it may one day be possible to create drugs that eliminate the need for diet and exercise.
THEORY
A lack of pillow time could be causing us to pile on the pounds. Sleep deprivation interferes with appetite-regulating hormones and drives us to eat more.
EVIDENCE
We're definitely sleeping less. According to the National Sleep Foundation, Americans spend an average of six hours and 40 minutes snoozing per weeknight, compared with 10 hours before Edison invented the lightbulb. Findings released last May by the Centers for Disease Control and Prevention illustrate the importance of bedtime: Of 87,000 American adults surveyed between 2004 and 2006, about 33 percent who slept fewer than six hours a night were obese, compared with only 22 percent of those who got the recommended six to nine hours. Previous studies have shown that chronic sleep deprivation increases levels of ghrelin, an appetite-stimulating hormone, and decreases leptin, a hormone that helps you register fullness. And researchers at the University of Chicago who deprived healthy young adults of sleep found that in addition to increased overall appetite, the volunteers experienced a particular surge in cravings for sweet and salty foods.

FRINGE FACTOR
This hypothesis is plausible and actionable. Sleep researcher James Gangwisch of Columbia University Medical Center believes the existing data is sufficient to recommend getting more shut-eye as a preventive measure. "This is important to the study of obesity because it's a totally unique risk factor," he says, "and, for the most part, it's easily modifiable."
NEXT STEPS
Follow-up studies now under way at the NIH and other institutions should better define the effect of sleep quality versus quantity on weight gain and offer more insights into appetite controls. In the meantime, consider this a science-sanctioned excuse to sleep in.
THEORY
Certain man-made chemicals commonly found in plastic -- which is commonly found in everything (baby bottles, food packaging, plumbing) -- cause physiological changes that can predispose us to be obese for life.
EVIDENCE
Three studies presented last May at the European Congress on Obesity shone an international spotlight on "environmental obesogens," a term coined by Bruce Blumberg, a biologist at the University of California at Irvine and author of one of the studies. Although Blumberg and others have linked several chemicals to obesity in rodents, it's bisphenol A, or BPA, that tends to cause the most concern. The man-made molecule is virtually ubiquitous in consumer goods, turning up in everything from plastic wrap and water bottles to toys and toothbrushes. Evidence suggests that it can mimic the hormone estrogen and interfere with the body's natural mechanism for regulating fat cells. "We make seven billion pounds of it each year," says Frederick vom Saal, a biologist at the University of Missouri who has been studying so-called endocrine disruptors for nearly 20 years. "There is virtually nobody in the U.S. without biologically active levels of BPA in their body."

FRINGE FACTOR
Frighteningly plausible. The evidence on obesogens has been well received among the scientific community and was the subject of a panel at this year's meeting of the Obesity Society. And the government-backed National Institute of Environmental Health Sciences, part of the National Institutes of Health, supports the idea that obesity has an environmental component.
NEXT STEPS
In the short term, we can work to regulate chemical obesogens. Japan and Canada are phasing out BPA, and now several states in the U.S. are considering following suit. Without labeling laws, the best consumers can do is to avoid polycarbonate-containing plastics, those stamped with the recycling number 3 or 7. But obesogens will still exist in the environment. The larger benefit of studying them, Blumberg says, may be an increased focus on ways to prevent, rather than treat, obesity. "If, as we believe, chemicals to which we are exposed are altering our metabolism to promote the development of fat cells, this should also remove some of the onus that physicians put on patients," he says. "It is not simply always the case that people are obese because they eat too much and exercise too little."
These four hypotheses may not lead to big, fat breakthroughs in obesity research, but they score high points for creativity.
Microwave ovens: Jane Wardle, a professor of clinical psychology at University College London, floated this theory at the 2007 British Cheltenham Science Festival after discovering an overlap between rising obesity rates in the U.K. and the microwave's ascension to common household appliance in the mid-1980s. TV dinners and faster, easier access to food were cited as contributing factors.
Ear infections: Several studies presented last year at the American Psychological Association conference hinted at a link between childhood ear infections and obesity later in life. One study revealed that individuals with a moderate to severe history of otitis media (middle-ear infection) were 62 percent more likely to be obese; possibly, researchers speculate, because the infections damaged nerves involved in taste, affecting later food choices.
Air-conditioning: This theory holds that being exposed to less variation in extreme temperatures, thanks to the modern conveniences of heating and AC, means our bodies don't have to work as hard or burn as many calories to maintain a comfortable 98.6˚F. Hard data is lacking, but the idea has long been accepted as fact in the field of animal husbandry, where temperature is manipulated to encourage growth in pigs.
Relationships: Your social circle can influence how round you get, according to a study published in the New England Journal of Medicine. Analyzing data from more than 12,000 people over 32 years, researchers found a strong correlation between weight gain and relationships. Married people were 37 percent more likely to become obese within two to four years of their spouses doing so than people whose spouses stayed trim.
Five amazing, clean technologies that will set us free, in this month's energy-focused issue. Also: how to build a better bomb detector, the robotic toys that are raising your children, a human catapult, the world's smallest arcade, and much more.


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Food. One must not forget about food, which is almost always implicated in cases of obesity.
Interesting take on some of the fringe cases that exist among the obese. I'm sure this can explain some frustrations when overweight people go on a diet and exercise while failing to see the fruit of their labor.
For 95% of overweight (read = inactive) people out there, it is hard to improve on: eat healthy*, get enough sleep, and exercise often.
* But avoid artificial sweeteners, processed food, white flour and most fast carbs, BHT, MSG, refined sugar, saturated fat, trans fat, artificial flavors, artificial colors, and stop microwaving your lunch in that darned plastic tupperware.
Society sure doesn't make it easy.
It seems like these "researchers" are blaming everything except the one thing that actually counts.....food.
You just gotta know when to put down the fork.
These researchers are searching for all these hidden culprits that are causing the current obesity epidemic, when the answer is right in front of all of us. The real problem is self-control. People today have absolutely no self-control. We live in a society that promotes indulgence and immediate satisfaction. There is no secret here.
There is some truth as to the amount you eat HOWEVER a huge portion of of weight gain is WHAT you eat. If you can think back to the diet of say the 30's and 40's there was not the obesity and the food came from the garden and the farm without processing. I have problems with my weight and reverting back to basic diet as best I can helps a lot. There should be strict controls on modifications to the food chain in processing and tampering with the basic structure. There is a lot of quality reading and research on the net to back this up. Hope it helps.
These are interesting theories and should be investigated but the other question is: can all of these causes of obesity be reversed by diet and exercise?
I find is a little disconcerting that people have forgotten how to have common sense. We are not meant to drink soda. We are not meant to eat highly processed foods with lots of additives. We are not meant to watch tv. We should be outside working the fields ie exercising. We should get sleep. It is sad that in this day and age we need science to produce some type of reductionist hypothesis to tell us what anthropologic history already knows.
We should drink water.
We should eat whole foods.
We should exercise outdoors.
We should get sleep. Doesnt everyone feel better with sleep?
We should take care of ourselves.
It is not to hard to figure out why we are fat.
I agree with oracle99. Our ancestors ate food not processed chemicals. A little ChemoFood once in a while is ok. But most of the time try to eat REAL food that came from the ground and butcher.
When I see all those commercials saying that there food has this good chemical or this other beneficial stuff added in I laugh, all the good stuff they have artificially pumped into their food is the same stuff you can get naturally in a vegetable.
The article completely missed the cause of the problem. Sugar is 99.9 % cause. Go shopping with a TypeII diabetic. Find 1 ceral in a large grocery that sugar is not higher than second in the ingredient list. Can't be done. Continue checking sugar levels on any proccessed product. Juices, bread, frozen proccessed diners. We watch fat, but not sugar. Check sugar consumption by country. US has more TypeII diabetics per capita than any other nation. Our pancreas can not utilize the amount sugar we are eating, restaurants are judged by how much sugar is in the food. How many meals per week are prepared in the home, cooked from simple, basic ingredients. 40 years ago we didn't have sugar as first or second in very many ingredient package lists. Take a typeII diabetic shopping. I am sure there is more than 1 on staff.
It's not the amount of food, it's the type of feed.
Blame everything except the actual culprit - CARBOHYDRATES. There is no vitamin or mineral that the human body needs from fruit or vegetables. Eat fat, get lean, get healthy. The current obesity / cancer / heart problems have been escalating ever since the "don't eat saturated fats or red meat" era started. Cause and effect. Look at what has changed over the last 30 to 40 years and it all points to increased carb reduced saturated fats. We are eating less fat and more fruit and carbohydrates then ever before and we are getting fatter and fatter and less healthy.
Folks are ignoring the big fat elephant in the room. People gave up smoking and now they eat more. Donut shops are everywhere, people eat out of anger or frustration whereas 20 years ago they'd light up. Because smokers can't find a place to smoke anymore they eat fatty salty foods to help quell the nicotine cravings. We were sold a bill of goods about tobacco being so bad as an excuse to tax heavily. Now we'll have to tax food. I smoked for over 20 years quit for 4, got a little insight on this one. Had to work really hard to lose the flab I put on after quitting.
What about the pesticide that is used on corn that is suspected to the increase of estrogen level in frogs which made some males to become hermaphrodites.
Some of the frozen food that I occasionally buy gives you the option to heat it in a conventional oven even though the plate is made of plastic (That's CRAZY). I prefer aluminum to be used in an oven. Al can be easily recycled. I'm starting to hate plastics & our planet is covered by plastics. The most thing that pisses me off of why many people keep on drinking only from small plastic bottles when you can buy big refillable water containers for a much lower price!!!
Some obese Americans are so ignorant. They tell me that a whole bag of chips won't fatten you & they keep on eating it while they tell me they are dieting to lose weight!!!!
I agree with oracle99.
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Society sure doesn't make it easy.
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