The findings may be no-brainers (yes, you do get sick in winter), but these studies uncover hidden truths in conventional wisdom
Posted 03.26.2008 at 3:41 pm
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Science Confirms the Obvious Kids buy stuff to feel cool. Who da thunk it?
Kevin February
Scientists learn that rock stars party hard and teens buy stuff to feel cool. Well, duh. But there's more insight behind these findings than you might think.
Launch the gallery here to learn why exactly materialistic teens are insecure, vacations are better sans cell, loneliness sucks and more.
And if you have a hankering for more of the obvious, check out Laura Allen's weekly column here, where you can also subscribe to an RSS feed.
Want to learn more about breakthroughs in electronics, medicine, nanotech, and more?
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December 2009: Best of What's New
In our December issue, Popular Science names the 100 best innovations of the year: bombproof wallpaper, self-parking cars, the fastest helicopter, and 97 more. Plus inventor profiles and videos.
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