In March 2001 in the northeastern U.S., the modern prophets of an angry god were in full herald mode. Wrathful Winter would strike again! They prophesied that many dozens of inches of snow would bury the people, and foretold the locations and times. Oh, what great TV it made! The weathercasters were the darlings of their bosses, as their dire warnings kept the populace glued to the tube.
Until the storm never materialized.
Not all television meteorologists are scientists. Many are journalists making a break for the big seat. And, contends Lee Grenci, a meteorology instructor at Penn State University, they’re not properly trained in the complexities of weather forecasting. Weather is naturally chaotic; forecasting precise snowfall three days out, Grenci says, is “disinformation.”
Alas, those meteorologists who actually know better aren’t allowed to exercise scientific caution. “Weather forecasting in this country is dictated by news directors,” Grenci explains. If a competing station is predicting calamity, viewers are going to switch, so it’s time to dire up your own forecast to keep them. A couple of Grenci’s former students who have attempted to be more responsible about their forecasts have been threatened with sacking. “Weather forecasting,” he sighs, “has become a fast-food science.”
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Actually, most of the meteorologists on TV have a degree in Meteorology. Some even went through more schooling to get their doctorate. Saying that a TV meteorologist is one of the worst science jobs is very insulting to any television meteorologist who has a degree. I work as a TV meteorologist at a recognized station and know first hand that the News Directors want the most accurate forecast, not one that is just going to catch the eye of the viewers. How angry is an entire viewing area going to be if 12 inches of snow is forecasted and they cancel plans and nothing ends up happening. Thank you for making it seem that my degree in meteorology actually means nothing because I work on TV.