Science

Did the Diet Coke/Mentos Guys Just Sell Out?

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If you still haven't seen the Mentos-and-Diet-Coke-fountain video that came out earlier this year, congratulations. You are among the few, the proud—the ultimate YouTube luddites. Chances are, though, you know exactly what I'm talking about. Which makes what happened this week all the more interesting.

On Monday, Fritz Grobe and Stephen Voltz, the two backyard scientists behind the Diet Coke/Mentos experiment, released a sequel to their original phenomenon as the first Google “Sponsored Video”—a new program from our Internet overlords aimed at sharing ad revenue with marquee videographers. The new video (see below), in which the lab-coated duo initiate a domino-effect chain reaction with their famous two-liter Diet Coke fountains, features prominent linkage to coke.com and mentos.com, followed by a short message urging viewers to enter a coke.com-sponsored contest by submitting their own Mentos/Diet Coke–related footage.

The new Google program presents another potential solution to the challenge underlying the explosive popularity of online video: finding the best way to make money from the immense mishmash of user-generated clips. Grobe and Voltz made $35,000 on their first video’s massive viral success via Revver, a YouTube–like site that serves an ad at the end of each video and splits the revenue generated with you 50/50 based on how many times your clip is viewed. The financial details of their current deal with Google, Coke and Mentos are, so far, unavailable.

Unlike Google’s revolutionary AdSense service, which capitalizes on small amounts of targeted-ad revenue collected by millions of smaller sites across the Net, Google video sponsorship will be available only to large-scale content providers with more than 1,000 hours of content or broadcast exposure.

The question remains, though: Is this landmark arrangement a glimpse at the future of online video? Will the second video, with its unabashed commerciality, be as fun as the first one (which even without the obvious branding probably encouraged the sale of lots of Diet Coke and Mentos)? What do you think? Watch it below and let us know in the comments. —John Mahoney

No Assembly Required

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Having trouble reconciling your love of IKEA furniture with your nostalgia for futuristic, self-reassembling T-1000-like robots? Well, don't fret. Your problem has been solved by a team of engineers and artists at Cornell University who have created the Robotic Chair, a deceptively simple-looking wooden chair that collapses into several pieces and then proceeds to put itself back together.

Described as "the culmination of a 20-year-long investigation into the engagement between the individual and the object," the Robotic Chair is a fine example of computer-assisted robot autonomy. After the chair collapses, the images from a camera mounted above the chair's platform are digitized by a computer with software that converts the location of the chair's pieces from the video into points on a grid. This information is then transmitted wirelessly to the processing unit in the chair's seat, which uses 14 motors and an array of sensors to find its pieces in the correct order and reassemble itself.

This isn't the first time the Cornell folks have dabbled in robotic furniture. Their previous piece, the Table: Childhood, was a table with a brain. The Table, fully mobile thanks to a mechanical set of wheels, could express emotions and even display preferences toward an individual in the room by either following or avoiding a person. Perhaps one day the Table or the Robotic Chair will be honored to join the ranks of the Ig Nobels along with a previous winner, an alarm clock that runs away from you when you try to turn it off.



Whether you appreciate the chair for its artistic value or the engineering skill that went into its creation, or file it away with the rest of the YouTube videos you've been forwarded, just be thankful it was created by people calling themselves the D'Andrea Group and not an organization as ominous or clearly evil as Cyberdyne. —Dan Smith


Think Your Job Stinks?

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There are a lot of unappealing science jobs out there—carcass cleaner, anal-wart researcher, Kansas biology teacher—and we at Popular Science have written about a lot of them in our annual “Worst Jobs in Science” feature. [Check out last year’s here].

My personal favorite is the ballerina NASA hired last year to help demonstrate the abilities of a remarkable new robotic skin, developed to allow robots to sense the presence of astronauts in space and move out of their way. The only problem is, the demo ‘bot looks a bit, well, phallic.

The space administration apparently thought better of its demonstration methods (the video was taken down from its site not long after our 2005 honors were announced), but luckily, I’ve discovered a reemergence of the seductive duet on YouTube (see below).

It's hard to top, but we’re going to try. Know of someone with an absurd, dangerous, painful, disgusting or otherwise humiliating job? Let us know below in the comments. He or she may even show up in our next installment, coming in spring 2007. —Kalee Thompson


Future Girl at the X Prize Cup

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Space elevators, lunar landers and X-Racers, oh my! The first day of the 2006 Wirefly X Prize Cup blasted into New Mexico with rocket launches, stealth-jet flyovers, and two multimillion-dollar engineering contests to encourage innovation in the field of space exploration.

Competitive highlights included a successful flight of Armadillo Aerospace’s lunar-lander prototype and the triumphant ascent of the University of Michigan’s robotic space elevator on a 200-foot tether.

Practically every school-aged kid in New Mexico was in attendance (missing-child announcements over the intercom were frequent, but our editor in chief’s nine-year-old son Rex managed not to get lost), and representation from aerospace firms both large and small was top-notch.

There was some schedule confusion and an occasional, unfortunate overlap of events, but that was predictable, since the agenda was executed at the whims of weather, team readiness and New Mexico timekeeping.

Former astronaut Buzz Aldrin, NM governor Bill Richardson, and Rocket Racing League CEO Granger Whitelaw all gave speeches, but the standout was Anousheh Ansari, the first private female space explorer, who gave a moving address imploring kids to learn as much as possible and then dream beyond the boundaries of their education.

You really have to give X Prize founder Peter Diamandis, his crew and the enthusiastic participants in this nascent industry credit: that this visionary event exists at all is a tribute to their tenacity and dedication to making something—a privately funded space-exploration business—out of absolutely nothing.

Check out the following video for a tour of the day’s events with Future Girl Megan Miller.

Related:
PopSci at the X Prize Cup Executive Summit 
Gore Speaks Out on Space




June 2013: American Energy Independence

Five amazing, clean technologies that will set us free, in this month's energy-focused issue. Also: how to build a better bomb detector, the robotic toys that are raising your children, a human catapult, the world's smallest arcade, and much more.


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