Good work by the research team at the University of Gothenburg, which has a bright future as respectable-looking, labcoat-wearing con men if this whole science thing doesn't work out. The three-person team gave phones with Instagram to a bunch of people at a museum and watched what they did with them.
The findings: people used those phones to take pictures and upload them via Instagram.
It seems that the study was motivated by a perception in "the media" (who are these people??? Am I one of them? I don't think I've suggested anything of the sort!) that Instagram is a "trivial pastime" "used to post mostly of self-portraits and pictures of food [sic]." This sort of photography is classified as "shallow" in addition to "trivial."
And yet, the study found that in a natural history museum, people took pictures of things in the natural history museum! The study did not strategically lay plates of eggs Benedict around the museum to see if the subjects would choose to take shots of food over shots of stuffed weasels, but despite this glaring oversight, did find that the pictures were the result of "a lot of effort," according to Ph.D student and aspiring grifter Beata Jungselius.
"The study also indicates that smart phones have changed the way we share our experiences," reads the press release.
Commercial article for Instagram, hoping to make another social network and make a lots and lots of money.
I wish you well!
If anyone is interested in reading the actual paper, as opposed to the press release, please get in touch and I will be happy to send it to you or answer any questions about our research. Once the paper has been presented next week at chi2013.acm.org at it will also be accessible from dl.acm.org.
/Alexandra Weilenmann, University of Gothenburg
www.letstudio.gu.se (My contact info is available from this page)