The New York Times published a little trend piece that argues "social media and science found each other in 2012." Evidence cited: there were scientific or science-related events that broke through to become part of the general public conversation, which includes Twitter and Facebook, like Felix Baumgartner's near-space jump and the Mars rover Curiosity's landing. And, yes, true! But we'd argue that social media is more a reflection of popular culture (with, yes, a slightly nerdy bent), and those events were easy-to-grasp, universally awesome things. Still, great to see more people talking about science. [NYTimes]
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