This new study sounds a lot like a 21st-century redo of Pavlov's experiments with dogs: show kids the McDonald's logo and watch their little neurons light up like the Fourth of July. The University of Missouri-Kansas City and University of Kansas Medical Center showed 10- to 14-year-olds more than 100 brands, then watched the results in an MRI. It showed their reward and pleasure centers flaring when they saw logos for food companies.
I can only imagine children development emotions are easily subject to programing instinctively to symbolic marketing of something safe or unsafe, but are not influence by the long term negative effects of fast food or what is unsafe over a long term delayed period.
The concept seems naturally to make sense and at the same time I want business to get out of our childrens heads.
Actually the advertisements aren't that easy to avoid. Walk down the street, open a webpage, try to watch a television show, and you're hit with dozens of ads for all kinds of things. The average person can't do without television or think of installing an adblocker for their internet browser.
This study doesn't say much. They are basically just showing children symbols for things they enjoy and observing their positive reaction. You could get the same reaction out of them by saying "Lets go out for ice cream"
No logo necessary. Just the idea.
Older folks may have the same reaction for some home cooked meals, snacks or candy, because that's what they enjoyed eating as children.
Your child can never have that reaction to an M unless that is what you let them eat.
Its YOUR fault parents!
To whom it may concern (you know who you are): animated avatars are extremely annoying. They are no better than animated ads. The apparent motion makes it nearly impossible to read the text beside them. It certainly makes it not worth the while.
Get rid of animated avatars! Let the content of your post speak for itself. If you think you need an animation to call attention to yourself, and your post -- that tells me you have nothing worthwhile to say. I just scroll on past your hyperactive icons.