Google Wants Computers to Feel Regret Who feels regret now? practicalowl via Flickr

Artificial Intelligence researchers have struggled for decades to create computers that can understand the range of human emotions and feelings, but a team of researchers at Tel Aviv University simply wants to make them feel regret. Working with funding from Google, they hope to make computers understand what it’s like to pursue an outcome only to be disappointed. That, they think, could really help computers predict the future.

While software may never know what it’s like to roll out of bed with splitting headache and dress quietly in the dark, it can certainly measure the distance between a desired outcome and the actual outcome achieved. And by doing so computers could learn to minimize “regret,” which in this case is measured by that distance.

TAU computer scientists working on learning theory and other thorny computer intelligence issues think that by teaching computers to reduce regret, they would essentially be teaching them to evaluate all the relevant variables surrounding an outcome in advance. This would allow them to do things like more efficiently route Internet traffic, prioritize server resource requests, or predict when traffic to a site might spike and provide the necessary capacity beforehand. And they could do it all based on data coming to them in real-time.

It could also do wonders for Google’s AdWords and Adsense businesses. Algorithms that can learn in real time and produce results with the least “regret” could sharpen ad targeting tools in a big way, turning Google’s desired outcome of higher ad revenues and the further trashing of their competitors into a likely actual outcome.

[American Friends of Tel Aviv University]

22 Comments

Maybe the computers can teach the people in tel aviv to feel regret for what they are doing to the Palestinians.

Really? Maybe they can teach all of arabia to stop being and/or supporting, and/or ignoring fundamentalist fools ... oh, and some regret might be a good idea.

maybe they could teach us to regret bringing politics into a science blog, just maybe...

read your history, "fundamentalism" is a creation of the U.S neoconservatives..donald rumsfeld, h. kissenger, r.cheney, bush etc. They founded, funded, supported, the taliban, al-cia-da. They funded osama to fight the Russians during the cold war. And funded them all the way up to you know what. So blame them for the fundamentalism. Afghanistan was a moderate, progressive state in the 70's before the U.s and russia tore in a part. And england invaded Palestine after WWII as a favor to the rothcilds...Is-Ra-El has been occupying these people for that long with no remorse yet tel aviv wants to teach it's computer regret? History goes back further than the 1st season of survivor.

Well put and nice closing A.L.H.

How about the idea that none of us has any right to decide who should be feeling regret because I'm just going to assume that none of us, who have commented, are Israeli or Palestinian. The problem between the two, shall we call them, factions runs deeper than we probably know. One possible problem is that one faction is Jewish/Hebrew and the other is Muslim/Arab which adds a whole new layer of complexity to politics because of their religions, and just as a reminder each faction has ruled over the other and the balance of power just happens to be tipped one way and in the future it will probably teeter back and forth relentlessly.

If we are to be neutral then aid to each faction should be equal.

so no matter what it will feel regret?.....

maybe google should have given the money to a university in Switzerland instead.

good work israel. as allways the israelies work on creating new things and making advance in schience in order to make our world better. many of the technology we use in medicine, computers and agriculture has origin in israel. while its muslim-arab haters gave the world only proverty,murders,lies suffering and wainning. while the israelies sit and make reasarch the arabs sit and think about new ways of killing each other and other. and a new way of destroying the western world.

Holy crap, did I miss something? These comments have nothing to do with the article besides the word "regret"! Will you people take your innane comments about political crap somewhere appropriate? Like the fox news comments section, I'm sure there's plenty of idiots there who'd love to yell at each other about israelis and palestininans. But please, just PLEASE, for the love of satan, can we keep the politics out of a computer article?!

First off I have to say:

Good......Goooooddd.... Let the hate flow through you my Arab and Israeli friends...

On another note this technology may quell our future robot overlords’ lust for killing off humanity.

I forgot, the U.S. is the root of all evil. What was I thinking. USSR should have been left free to put up more walls. And those darn jews ... well we all know what should happen to them and that crazy Israeli state. But yeah, I get your point that I (and like-minded people) know squat about the world or history or anything other than mcdonalds and survivor because I'm an evil american. What we need are more victimized muslims chopping off more heads.

will everyone PLEASE!!!!!!!!! stop giving the troll what she wants, show a little self control and ignore her

I "regret" reading everyone's comments...

...PS. I just farted.

@andromeda324...the numbers at the end of your name are ARABIC numbers...LOL so without the "muslims-haters" you wouldn't know how to count to three. HA-HA

the only thing that left for your people is the glory of the past day. and the past was gloyes with no doubt.but you need to see where you heading.today when we can open a new era in civilization the world stand close withing distruction by the new barbarians. the problem is that most of muslim-Arabs still live in the 12s century at most and in the stone age at avarage(from the moral cltural aspects).sorry to say that but it is like this religion is taken over by some kind of satan cult of death.

Why yes, teach computers regret, perfect, just perfect. Once they understand that we are searching on Google for all those things that we want to make us happy and the computers realize how transparent we all collectively then they will try to improve our lives the only way they know how too. First changing our search results to what they feel is want we really want. Then about 2000 milliseconds later, when we become impatient they will find we need to learn patients, then they will arrange for what is truly in our best interests and order the entire self help section of Amizon.com to our door. Maybe a day later if any of us are left we will have learned regret too.

Man I did break some computers to date and it felt very good.
I do not know how the computers felt though.
Computers will for sure make me feel better if spitting out more money that I asked for from an ATM. Just making this mistake will make me like computers even better.

feeling regret is not necessary a good thing. look what it does to some people. it not only opens your mind but makes you a smarter being. A.I. might decide that its time for the end of the human race and time for the cybernetic rule. just look at movies like tron, the matrix, terminator. what do they all have in common? humans telling machines to think for themselves. i see a future of robots ruling and earth hand in hand with super intelligent apes and humans the slaves of both.

am i the only one who has realized that to predict something accurately you must know all of the variables? a computer can only predict if it has all the information of the system it is predicting and we barely know how the brain works. even if we did we would have to give it a logical reasoning which it doesn't seem to have. so i am just going to give an educated guess that this experiment will fall down the drain but i would be extremely happy if they proved me wrong

PopSci should teach the computers to regret posting this article and/or allowing comments.



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