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Benjamin Moore Aura
A no-stink, one-coat paint
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Paint hasn’t changed much since latex arrived in the 1950s, but Aura is a total reinvention. Unlike other paints, it can completely obscure dark colors in a single coat (no primer necessary), and it dries within an hour, all without the lingering odor. The magic is in the chemistry. Benjamin Moore’s radically new surfactant contains long, ropey polymer chains. Like Velcro on a tennis ball, the molecule chains wrap around pigment particles and tightly bind the entire mixture together, helping to give the paint a thick and velvety consistency. The new formulation also emits fewer volatile organic compounds, a.k.a. noxious fumes, so you can paint in the afternoon and entertain that evening. $55; myaurapaint.com
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