PopSci's Best of What's New 2007

Personal Health
Aquea Scientific Wash-On

Sunscreen in Your Soap

OVEREXPOSURE TO THE SUN is the leading cause of skin cancer, yet many Americans don’t regularly use sunscreen. They do shower, however, which is where Wash-On comes in. It’s the first technology to effectively deliver sunscreen’s active ingredients via soap and facial cleanser, delivering SPF-15 protection every time you wash up. Simple idea, complicated chemistry. To keep sunscreen from washing off your skin, Aquea Scientific encapsulates it in tiny silica shells and bombards them with protons, giving the silica a positive charge that helps it cling to negatively charged skin. Although Wash-On doesn’t mean you can take the sunblock out of your beach bag, passively applying a light daily sunscreen promises dramatic long-term benefits for those of us who never think to put it on. aqueascientific.com

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