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Red One captures digital video that matches the top-end quality of 35-millimeter movie film—at less than a tenth the price of other professional digital rigs. The secret to the Red’s quality is its 12-megapixel “Mysterium” image sensor. Its physically larger pixels soak up more light to capture rich color and deep contrast that makes even shadowy nighttime scenes pop off the screen the way they do on film. And the Red’s compression software lets you edit the huge video files on a regular laptop. How did Red get the price so low? Since the company is hoping to sell to a wider audience than just movie studios, it’s counting on economies of scale to keep manufacturing costs low. $17,500 for body only; $35,000 with accessories, including lens, hard drive and battery; red.com
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