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Science is reinventing play, from extreme sports to gamification to ridiculous roller coasters to the playgrounds of tomorrow, and this issue is chock full of fun. Also, on a less fun note: Did global warming destroy my hometown?
Few things:
"September 2009"...should be a specific date
"...if COMPANIES..."...either specify the amount of companies or say "at least one company"
"caffeinated energy drinks"...does this apply to any energy drink that has caffeine in it?
september 2009 needs a specific weekday date attached to it
how many companies?
FDA mandated or voluntary?
just caffiene or drinks containing any stimulants at all such as taurine, guanine, ginkgo billoba, saint johns wart etc?
also, does any manufacturer mean a major player like snapple,coca cola or pepsi? or could a boutique firm cause this to pay out. because if some mom and mop soda company came out with a limited/ regional release energy drink and slapped a voluntary warning on it that would cause it to pay out as its written right now
from Lexington, KY
What does the warning have to say. I believe I have already seen warnings on energy drinks.
Doesn't Monster already say not to drink more than 2 per day?
And what about the double shot espresso's. Those have more caffiene than most energy drinks? Would they count?
Does the warning label have to specifically be about the caffiene, or can it warn about something else? I understand where this prop is headed, but as we have seen in the past, there needs to be NO wiggle room on interpretation.
from New York, New York
Hey Guys,
Great questions-- thanks!
I've changed the prop to say FDA-mandated, so the number or size of companies isn't relevant any more. We'll look for the mandate, not for the individual labels, to pay out the prop. I've also noted that the mandate should be caffeine-specific and will apply to any caffeinated energy drink. I've also named a specific date and time. Have a look:
Will companies put warning labels on energy drinks by September 2009?
A new John Hopkins study recently found that energy drinks, like marijuana and alcohol, are gateway drugs. Young people who swig the stimulants are more likely to experiment later with prescription drugs like Ritalin. To prevent further victims from succumbing to the ills of Red Bull, one researcher thinks that companies should place warning labels on the drinks, which would tell of the dreaded “caffeine intoxication.” Energy drink companies have been able to skirt around FDA regulations, which stipulate that caffeinated medications have warning labels, because they call their products “nutritional supplements.” With this new study guaranteed to worry parents everywhere, will the FDA set new guidelines for the industry? Or will companies self-regulate to prevent this from happening? Think of what a label could have done for Britney or Lindsey.
This proposition will pay off at POP$100 per share if companies place FDA-mandated caffeine-specific warning labels on any caffeinated energy drink by 12:01 a.m. September 1st, 2009.
Looks good.
Agreed, good job Taylor.
from New York, New York
Yay! Thanks guys. Sending it in now.