NASA's New Sports Drink Replenishes Electrolytes In and Out Of Orbit

I liked tang... I could eat that stuff strait. Of course, that was more dehydrating than hydrating, but it was tasty.

tang was a marketing marvel; i mean, who doesn't like a little tang?

but the right stuff? a bit too cheeky, methinks

Who isn't going to think that "The Right Stuff" is a little bit pompous.

haha the thrist mutilator..

I'm guessing Bill 'Spaceman' Lee, author of 'The Wrong Stuff', won't be their first athlete spokesman....

Haha Idiocracy, the thirst mutilator.

For some reason I don't like the idea of NASA selling products to the public. They should be liscensing with businesses not becoming one. Plus, why market a drink only to athletes and as a remedy for dehydration? What about the rest of the liquid drinking population. Coming out with a products whose only market is already dominated by Gatorade does not sound like the beginnings of a succesful business venture.

Water? You mean the stuff in the toilet?

re:bdhoro87

Did you read the press release in the link provided in the story?? I think not. In the second paragraph of the press release it clearly states that they've licensed the patent to Wellness Brands Inc, of Boulder, CO.

General Foods developed Tang in 1957, and it has been on supermarket shelves since 1959.
In 1962, when astronaut John Glenn performed eating experiments in orbit, Tang was selected for the menu.
www.sti.nasa.gov/tto/spinfaq.htm#spinfaq12

Yea no I didn't read it haha you're right.

To tell you the truth, I do think NASA would be better fit to create a formulation drink for the average person rather than sports physicians. The "sports drinks" are designed for people who exert their bodies to extremes, whereas astronauts are people who basically do ordinary work in extreme conditions. The average person is someone who does ordinary work in, well, ordinary conditions.

On the other hand, I doubt this will be successful because NASA just doesn't have the brand name pull in the post-Space Age society - @bdhoro87, NASA is a brand name, or at least was one. In the '80s, you had SpaceCamp, you had all sorts of products advertised as being used by the astronauts, and space exploration was all the rage. Nowadays, NASA, astronauts, and space exploration just aren't the watercooler topics that they were 20 years ago.

I hope this product sells well, because it looks like a good quality product. But it's going to take something other than advertising about NASA the astronauts to do it.

I think NASA still has a strong brand name that people like and respect. I'm still against them functioning as a business, which government agencies are notoriously bad at.