How the Pros Do Digital

onClick="window.open('','popup1','height=553,width=613,scrollbars=no,resize=no')"
target="popup1" class="sidebar">How he got that shot: Jack Richmond

Jack Richmond, a professional photographer and recipient of a Kelly Award in 1995, switched to digital a year and a half ago. He has done only one job on film since.

"I watched the field of digital photography for several years, studied the technology and software involved, and waited until it was on par with what I was shooting on film."

Now, using his Hasselblad with an attached Phase One H2O single shot direct digital imaging system, Richmond can quickly capture difficult motion shots in less time and with more control—all without sacrificing image quality.

"Before, I'd go through tons of rolls of film while shooting something falling through the air, or someone jumping, to!
make su
re I got the shot. But that's the beauty of digital: you can see the shot right after you take it, like a Polaroid, but with sharp colors and accurate lighting."

Like Starr, Richmond points to his ability to control his final product as a key impetus behind his decision to go digital. He emphasizes that having the power to edit his own images—rather than sending them to a lab—allows to him to retouch, edit, and perfect them however he sees fit.